Turning the mundane,  frustrating  experience of booking a hotel online into a fun moment, is an act of legerdemain that only Booking.com is probably able to pull off.



Take a look at their YouTube commercial to see what I mean. It’s…

Report: E-mails Are 40% More Effective Than Twitter or Facebook, Combined



So, after all the excitement about Facebook and Twitter as communities and marketing panaceas, good, “old fashioned” e-mails prove to be 40 times more effective than Facebook and Twitter combined.



That is, if your goal is to acquire customers, and not just share the…

Wanted: Someone to push heavy carts along a narrow aisle dispensing drinks, cookies and conversation, with a smile.



Applicant must be able to evacuate a plane, determine, behind closed curtains, what passengers are most likely to help in an emergency and wonder about the little girl flying alone, sitting next to that suspicious man.

The big…