Using Celebrities for Destination Marketing: 9+1 celebrity tourism campaigns

[Manolis Psarros]

Many DMOs are using celebrities to promote their destinations both domestically & internationally. While asking from a celebrity to join a tourism campaign might be considered as a rather
expensive option, it still seems that it is one of the best choices to
get marketing ROI and spread the word about your destination’s brand to
much wider audiences that the typical tourism campaigns. However,
linking your destination’s brand with just one single person might be
quite risky sometimes since you are relying on the demographic reach of
each celebrity and the brand values that he/she is associated with (not
just as a movie star or a sports idol but also with his choices in his
personal life). The point is that when a celebrity lends their voice, a
larger audience tends to listen.

Lets us go through 9 +1 popular celebrity tourism campaigns and feel free to say your word on your favorite one.