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For anyone in or interested in the tourism industry to explore issues associated with branding a country, region, destination, attraction, hotel, tour etc
Latest Activity: Oct 16, 2021
Here is an interesting video on the subject of nation branding and why it does not always work, or as Simon Arnholt puts it, is often a complete waste of taxpayers' money. The story includes interviews with Jeremy Hildreth of Saffron Brand Consultants and Robert Jones of agency Wolff Olins. The argument is that mass-communication marketing campaigns are no way to build a country brand. What do you think?
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