A look inside Iberia Airlines' rebranding

[Iberia Airlines]

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Being a “legacy airline” with a national identity can be a complicated business at times. We are of course extremely proud of our history and heritage as Spain’s first airline, and the carrier that most people around the world automatically associate with our country. Yet even as Spain has modernised itself and its image, so have we, and so now, 36 years after the last time we updated our brand design (for the fifth time in our then 50-year history; see below), we are also proud to unveil a new look that goes beyond a mere change of logo...

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