'Grand travel' an intriguing twist on multigenerational travel

[Tripatini]

Much has been said about the boom in multi-generational travel in recent years, but increasingly, grandparents are spending their leisure time, and their dollars, with the grandkids and leaving the parents at home. This intriguing twist on the trend, known in the industry as grandtravel, is becoming an important segment of the leisure travel market “simply because our population continues to age,” said Peter Yesawich, chairman and CEO of YPartnership, an Orlando, Fla.-based marketing research firm that tracks travel trends...

read complete post