Whitewashed travel articles

[Sam Scribe]

At the doctor's office yesterday I read a travel article that was so breathlessly enthusiastic about the destination that it turned me off. I'll assume the story was the result of a press trip run by a media company that runs a lot of desirable junkets. How do you convince travel writers to provide "nice coverage" for places they've visited on these press trips?  (I'm posting this with different wording on the Media Only site to see if any travel journalists want to comment.)