UK launches campaign to promote music tourism

[Tripatini]

Britain is acknowledged as the musical capital of Europe.  It is famed for being home to the The Beatles, The Rolling Stones, Led Zeppelin, David Bowie, Elton John, Rod Stewart, the Sex Pistols, The Clash, Elvis Costello, Coldplay, Adele, Florence+The Machine, One Direction – legendary figures  across the world.

 

VisitBritain and UK Music have joined forces to exploit this worldwide interest in British music to boost tourism. A report – Wish You Were Here - suggests that with the right backing the UK could attract 40  million overseas visitors a year by 2020, earning a massive £31.5 billion. However, the report notes that British music’s role in generating and potential to increase tourism has not been adequately explored...

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