How do you evaluate the dollar value of online editorial coverage (websites, blogs, social network mentions. etc..)?

[Sylvie Laitre]

Used to be that at this time of the year I'd prepare my year-end PR report and turn to magazine and newspaper advertising rates to make an pseudo-educated guess at what obtained coverage was worth to my clients and to my own company. Things have changed and we not get more and more coverage online, on social networking sites, on blogs, etc..I am stumped as to how to evaluate this in $$ value. Anybody have any advice on this? Thank you!

[José Balido]

Very interesting question, Sylvie. You may wish to read the following:

http://www.linkedin.com/answers/marketing-sales/public-relations/MA...

It may shed some light. Tricky area indeed!

[Sylvie Laitre]

Wonderful. Thanks!

Jose Balido said:

Very interesting question, Sylvie. You may wish to read the following:

http://www.linkedin.com/answers/marketing-sales/public-relations/MA...

It may shed some light. Tricky area indeed!