London Pass "Crowns" Its One Millionth Customer

[Randi Leeds]

The London Pass celebrated their one-millionth sale  of their ‘smart-card’ sightseeing passes last week. One lucky American family of 5 from Long Beach, CA unknowingly bought the one-millionth London Pass and was treated to an exclusive VIP day in London last Saturday that included:

• The chance to feed the giraffes at ZSL London Zoo
• Joining Beefeaters at The Tower of London in the historic Ceremony of the Keys
• Lifting the Tower Bridge to allow boats to pass beneath, bringing part of the city to a standstill
  

The family was also chauffeured for the day by their own London black taxi and cabby so they could enjoy all the London Pass has to offer. In addition to those wonderful treats, the family enjoyed lunch at the original Hard Rock café, followed by a coveted tour of their Vault – a special collection of iconic memorabilia, and dinner at Gaucho restaurant.

For your reference, the London Pass ( www.londonpass.com ) allows users free and easy access to some of the City’s top sightseeing destinations, saving tourists time and money.  Available from just one day to six, the passes cost approximately $65 per adult and $44 per child per day.

 

Long Beach family win ultimate London day out

London, February 24, 2010: One lucky American family enjoyed the ultimate visit to the UK capital at the weekend when they became the one-millionth customer of the London Sightseeing Pass font color="#0000FF">http://www.londonpass.com/> .

Dan and Renee Stoeckle, both 34, and their kids Wyatt, 11, Juliette, 4, and Aidan, 2, were treated to a day of VIP treats that included the chance to feed the giraffes at ZSL London Zoo and join Beefeaters at The Tower of London in the historic Ceremony of the Keys.

The Stoeckles, from Long Beach, California, were in the UK to visit family in nearby Virginia Water. They won their VIP day out when they bought their London Sightseeing Pass font color="#0000FF">http://www.londonpass.com/> es online shortly before flying out.

London Sightseeing Pass font color="#0000FF">http://www.londonpass.com/>  – which has been in operation for ten years – is a money-saving way for tourists to explore the capital.  The Pass allows hassle-free access to over 55 top attractions plus a raft of free deals and discounts at retailers and restaurants.

Renee, an executive director for an after school-program in LA, said: “We had an absolutely amazing day and really couldn’t believe our luck. We bought a London Pass the last time we visited because it offers great value and gives you the ability to plan in advance, so thought we’d take the opportunity to see even more of London this time. But we certainly never dreamed we’d get the full VIP treatment.”

The family were given use of their own London black taxi and cabby for the day to get the very most from their London Pass. Among the special treats laid on was the opportunity to push the button to bring part of the city to a standstill – by lifting Tower Bridge.

The Stoeckles also enjoyed lunch at the Hard Rock Cafe with a private tour of its vault packed with music memorabilia and dinner at the Gaucho restaurant at Tower Bridge.

Amanda Truman, director of product marketing, Leisure Pass Group added:
“The Stoeckles are typical London Pass users so it is fantastic they took the honor of becoming our one millionth customers. Dan and Renee said they were very keen for the kids to experience London’s history up close, which is why they bought the pass; we’re happy we could bring things to life even more.”

“We have grown incredibly in the last ten years and much of that success is down to the efforts of our trade and retail partners who sell the London Pass. They can rest assured the preparations for celebrating our two millionth sale are well under way!”

London and Paris Sightseeing Passes allow users fast-track entry at a number of the busiest attractions as well as great savings when visiting a number of sights. They also come with the additional benefit of a free guidebook complete with a raft of offers and money off deals at top shops and restaurants. By paying upfront, users can plan their trip and budget accordingly.

For more information and to buy a London Sightseeing Pass visit www.londonpass.com font color="#0000FF">http://www.londonpass.com/> , call 0870 242 9988 or buy in-store at the Britain and London Visitor’s Centre on Regents Street, London.

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For more information or high res images of the one millionth London sightseeing Pass customers VIP day including images of them lifting Tower Bridge please contact–
Elizabeth Marquis: 203 252 7299, [e-mail] font color="#0000FF">mailto:[e-mail]>
Randi Leeds: 203 391 8397, [e-mail] font color="#0000FF">mailto:[e-mail]>

About Leisure Pass Group
Tourism specialist Leisure Pass Group creates and manages ‘smart card’ pass systems for cities around the world. The company was founded in 1998 and has established pass products in cities including London, Paris and New York.

Additionally Leisure Pass Group provides the technology (the ‘Leisure Pass Operating System’ or LPOS) which powers other successful pass programmes, amongst which are the Stockholm Card, the Great British Heritage Pass and the York Pass.