London Pass "Crowns" Its One Millionth Customer!

[Randi Leeds]

The London Pass celebrated their one-millionth sale  of
their ‘smart-card’ sightseeing passes last week. One lucky American
family of 5 from Long Beach, CA unknowingly bought the one-millionth London
Pass and was treated to an exclusive VIP day in London last
Saturday that included:

• The chance to feed the giraffes at ZSL London Zoo
• Joining Beefeaters at The Tower of London in the historic Ceremony of the Keys
• Lifting the Tower Bridge to allow boats to pass beneath, bringing part of the city to a standstill
  

The family was also chauffeured for the day by their own London black taxi and cabby so they could enjoy all the London Pass has
to offer. In addition to those wonderful treats, the family enjoyed
lunch at the original Hard Rock café, followed by a coveted tour
of their Vault – a special collection of iconic memorabilia, and
dinner at Gaucho restaurant.

For your reference, the London Pass ( www.londonpass.com ) allows
users free and easy access to some of the City’s top sightseeing
destinations, saving tourists time and money.  Available from just one
day to six, the passes cost approximately $65 per adult and $44 per
child per day.

 

Long Beach family win ultimate London day out

Verdana, Helvetica, Arial"">London, February 24, 2010: One lucky
American family enjoyed the ultimate visit to the UK capital at the
weekend when they became the one-millionth customer of the London
Sightseeing Pass.

Dan and Renee Stoeckle, both 34, and their kids Wyatt, 11, Juliette, 4,
and Aidan, 2, were treated to a day of VIP treats that included the
chance to feed the giraffes at ZSL London Zoo and join Beefeaters at The
Tower of London in the historic Ceremony of the Keys.

The Stoeckles, from Long Beach, California, were in the UK to visit
family in nearby Virginia Water. They won their VIP day out when they
bought their London Sightseeing Pass online shortly before flying out.

London Sightseeing Pass – which has been in operation for ten years – is a money-saving way
for tourists to explore the capital.  The Pass allows hassle-free access
to over 55 top attractions plus a raft of free deals and discounts at
retailers and restaurants.

Renee, an executive director for an after school-program in LA, said:
“We had an absolutely amazing day and really couldn’t believe our luck.
We bought a London Pass the last time we visited because it offers great
value and gives you the ability to plan in advance, so thought we’d
take the opportunity to see even more of London this time. But we
certainly never dreamed we’d get the full VIP treatment.”

The family were given use of their own London black taxi and cabby for
the day to get the very most from their London Pass. Among the special
treats laid on was the opportunity to push the button to bring part of
the city to a standstill – by lifting Tower Bridge.

The Stoeckles also enjoyed lunch at the Hard Rock Cafe with a private
tour of its vault packed with music memorabilia and dinner at the Gaucho
restaurant at Tower Bridge.

Amanda Truman, director of product marketing, Leisure Pass Group added:
“The Stoeckles are typical London Pass users so it is fantastic they
took the honor of becoming our one millionth customers. Dan and Renee
said they were very keen for the kids to experience London’s history up
close, which is why they bought the pass; we’re happy we could bring
things to life even more.”

“We have grown incredibly in the last ten years and much of that success
is down to the efforts of our trade and retail partners who sell the
London Pass. They can rest assured the preparations for celebrating our
two millionth sale are well under way!”

London and Paris Sightseeing Passes allow users fast-track entry at a
number of the busiest attractions as well as great savings when visiting
a number of sights. They also come with the additional benefit of a
free guidebook complete with a raft of offers and money off deals at top
shops and restaurants. By paying upfront, users can plan their trip and
budget accordingly.

For more information and to buy a London Sightseeing Pass visit www.londonpass.com , call 0870 242 9988 or buy in-store at the Britain and London
Visitor’s Centre on Regents Street, London.

                                                                                 
          -Ends-


For more information or high res images of the one millionth London
sightseeing Pass customers VIP day including images of them lifting
Tower Bridge please contact–

Randi Leeds: 203 391 8397, [e-mail]

About Leisure Pass Group
Tourism specialist Leisure Pass Group creates and manages ‘smart
card’ pass systems for cities around the world. The company was founded
in 1998 and has established pass products in cities including London,
Paris and New York.

Additionally Leisure Pass Group provides the technology (the ‘Leisure
Pass Operating System’ or LPOS) which powers other successful pass
programmes, amongst which are the Stockholm Card, the Great British
Heritage Pass and the York Pass.