Resort Trends, Inc., owned and operated by Colorado entrepreneur Vicky Nash, is a tourism and travel communications firm specializing in destinations, attractions and hotels for nearly a decade in Colorado and neighboring western states. In 2010, Resort Trends is poised to bring more success and growth for its clients with the addition of a new partner, Kate Collins, formerly the Vice President of Tourism Marketing for Glenwood Springs and a marketing and public relations expert with 25 years of results-driven experience promoting the tourism and travel industry.

Glenwood Springs, CO (July 28, 2010) Since opening its doors in March, 2001, Resort Trends, Inc. - Media Communications for the Travel and Tourism Industry, has represented more than 50 clients throughout Colorado, Wyoming, Montana, New Mexico and the Rocky Mountain Region, including Glenwood Hot Springs, Glenwood Springs, Snowmass Village, Historic Hotels of the Rockies, Gateway Canyons, Cougar Canyon Golf Resort Community and Redlands Mesa Golf Course Community, to name a few.

The combination of years of representation of these premier destinations, the association with hundreds of travel writers, a targeted tourism journalist and publications database exceeding 3000 contacts, and a longstanding presence within the western states' tourism industry have made Resort Trends the go-to organization for these clients and many others. “I am truly passionate about the travel industry and have very high standards regarding the quality of service that I provide to my clients," says Vicky Nash, Resort Trends Chief Executive Officer. "Most consider me an extension of their staff, and together we're building their business and market share." Nash, who earned a master's degree from the University of Colorado's Tourism and Resort Planning program, has expertise in the tourism field that spans 28 years.

As the company gears up for its next decade in business, it brings Kate Collins on board as a new associate and account executive. Collins brings 25 years of marketing, public relations, publishing and radio broadcast background to Resort Trends, and most recently served as Vice President of Tourism Marketing for the Glenwood Springs Chamber Resort Association. "A cohesive, consistent message has been and remains the backbone of all successful public relations efforts," says Collins. "With social media messaging and new delivery mechanisms to both consumers and journalists, today's successful public relations campaign has evolved and adapted. It's a pivotal time for the communications industry and how consumers are accessing information; more than ever before, we're seeing the convergence of public relations and marketing." This combined marketing and PR approach is an emerging strategy that Resort Trends is developing to continue to obtain editorial presence in traditional media, while concurrently growing share of voice with interactive consumer mediums.

On contract, the firm provides all aspects of media relations, consumer content creation and the client organization's communications strategy: from the creation of a comprehensive and informative print and online press kit, to the writing and distribution of targeted, search engine optimized press releases, to representation at trade, travel and media events and hosting visiting media. Another key service that Resort Trends provides is tracking and accountability, using real-time metrics from the PRWeb distribution tool, website analytics on clients' sites, and detailed story placements reports through the media tracking software Cision. These definitive measurement tools are eclipsing the former standard industry measure of ad equivalency estimates for editorial space, and demonstrating, once again, the necessity of a strategically executed public relations plan within a company's marketing mix.

Resort Trends' overarching goal has always been to encourage positive story placement, positioning each client as a premier destination. "Resort Trends has helped Glenwood Hot Springs develop a strategic public relations and media communications plan with a consistent message that is integrated with our marketing plan," says Kjell Mitchell, Chief Operating Officer of Glenwood Hot Springs. "We've worked together since the firm opened for business in 2001 and the partnership has been very productive."

Resort Trends, Inc. is poised for its next decade of growth and welcomes new travel and tourism clients for public relations and communications representation. For a comprehensive review of firm services, visit http://www.resorttrends.com.

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VICKY NASH
With vast tourism industry experience and a passion for travel, Vicky Nash, owner of Resort Trends, Inc., specializes in public relations and media communications for destination organizations, resorts, attractions and hotels. Her firm has represented clients throughout Colorado, Wyoming, and the Rocky Mountain Region including Glenwood Hot Springs, Glenwood Springs Chamber Resort Association, Snowmass Village, Historic Hotels of the Rockies, Gateway Canyons, Cougar Canyon Golf Resort Community, and Redlands Mesa Golf Course Community to name just a few. Vicky’s expertise in the field spans 28 years where she has established long-term relationships with clients and influenced many national and international media outlets which has resulted in hundreds of story placements.

KATE COLLINS
Kate Collins has 25 years of marketing, public relations, publishing and radio broadcast background in the Colorado Rocky Mountains. With extensive experience in travel, tourism and the ski industry, broadcast and video, print and publishing, website creation and content, strategic thinking and organization management, Collins has led several businesses and organizations to success. She served as Colorado Mountain News Media's first Regional Marketing Director for the Aspen, Vail, Summit County, Grand Junction and Glenwood Springs markets and created the first integrated messaging and sales collateral for fourteen daily and weekly print and online newspapers. Collins also established Colorado Resort Publishing, the glossy magazine division for Colorado Mountain News Media. As Publisher she identified revenue and sales opportunities to increase media market share and launched the new magazine title Mountain House & Home. Before joining Resort Trends she served as Vice President of Tourism Marketing for Glenwood Springs. She continues to serve marketing clients as a consultant through her marketing company, Write Brain West, Inc.

Media Contacts:
Vicky Nash, Chief Executive Officer
Resort Trends, Inc.- Media Communications for the Travel and Tourism Industry
970-948-4923
vicky@resorttrends.com