Kaleel Sakakeeny's Blog – June 2013 Archive (4)

Collaborative Consumption: Where Travel Access Trumps Ownership

In a very compelling article somewhere on Lonely Planet's blog, Vivek Wagle, head of content and marketing at Airbnb, makes the compelling argument for "collaborative consumption," the basic business and ethical underpinning of his widly successful "places to stay" service and website.



Basically,…

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Added by Kaleel Sakakeeny on June 26, 2013 at 2:48pm — No Comments

Visual Storytelling Critical for Travel Industry Social Media Success

If it's true that 1-minute of video is worth 1.8 million words, then hotels and travel destinations may have found the "holy grail" that converts the grazing online process of looking at hotels, to actually booking them.



And there isn't a hotel or destination in the world that isn't seeking the business alchemy that converts lookers into actual…

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Added by Kaleel Sakakeeny on June 12, 2013 at 8:06am — 2 Comments

Will New Social Technologies Take the Pain Out of Booking?

USAToday reported that online travel companies "lag behind e-commerce retailers...in delivering a positive consumer experience." No surprise here.



For anyone who has tried booking…

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Added by Kaleel Sakakeeny on June 5, 2013 at 8:56am — No Comments

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