A New Tool for Those in the Hospitality Industry

[Adriana Gallegos]

Lately, I’ve been traveling a lot so I’ve had time to read those inflight magazines. The other day I was on an American Airlines flight and was able to read theAmerican Way magazine. To my surprise I found an article about the hospitality industry using social media, which obviously caught my attention.

I know there are many tools out there that focus on research and analytics but there is one research/analytic tool that is specific to the hospitality industry, it only works with hotels and it’s called Revinate. When searching for an analytic tool you want to find one that truly understands your industry. Well Revinate fits that profile for those who work in the marketing department of a hotel.

Revinate listens, learns, and acts. It starts by listening to all travel, social, and industry media like Expedia, Trip Advisor, hotels.com, Yahoo travel, etc to give you a sense of what others think of your hotel. After listening it compiles all its data into monthly and weekly reports to provide you with an in-depth analysis of key words, trends, and competition; and finally it gives you suggestions on how to act with all the data that has been given to you.

We all know that when we book a hotel we tend to read the reviews, I know I do; reviews are important on how to better market your hotel. Instead of spending hours reading thousands of reviews, forums, blogs, tweets Revinate does that all for you so that you can spend your energy building your community of fans on the many different social media networks. Also Revinate gives you the opportunity to reply directly to reviews.

It’s important to know what’s out there before creating a social media plan because once you know what the environment is like for your hotel your tone and message will be right on target.