Flexibility Drives the Mobile Revolution

[Glenn Dean]

There has been revolution in online commerce and suddenly there are Mobile Apps for everything. The travel industry is no exception, with state of the art mobile apps available to book anything from an airline ticket, a hotel room or even ground transportation. These mobile apps are not just offered by the big online travel agencies (OTAs), but also small and midsize travel companies who have joined the revolution and are now offering a mobile booking engine of their own.

With so many people spending so much time looking at their mobile devices today, just about any website needs to be mobile friendly in order to fully compete in the online market. Many of today’s consumers start their research for travel products using their mobile devices, so it is critical that any online travel website and associated booking engines be mobile friendly as well.

Many online retailers offer more than just a mobile-friendly websites, and several of the small businesses you may interact with everyday probably have their own dedicated mobile apps. Whether it is your favorite restaurant in town or a big online retailer, companies are leveraging the mobile revolution mobile booking engine and making their products available and visible to potential customers at all times.

There are several companies specializing in the development of online booking engines complete with mobile apps for booking travel. There are also some offering the tools for those looking to customize the User Interface of their online booking engine and mobile app themselves. The XML booking engine options that are available today can provide clients all the powerful business logic and processing capabilities that an online travel booking engine requires while allowing for the customization of the User Interface at their own convenience. When flexibility in design and client control of the User Interface are key requirements for your travel business, an XML booking engine may be something you want to consider.

With the average person spending over two hours a day their mobile device, there are added benefits that a dedicated will bring your business when it comes to brand image which you may not have considered.

One of the benefits of having your own dedicated mobile app is the ability to provide your customers with information such as special discounts and promotions right on their mobile device. Plus the fact that each time a user scrolls through their device searching for an app they want to use, your app icon will there for them to see whether consciously or unconsciously!

The added value that a mobile booking engine can offer your customers will simply help your travel business build brand recognition and expand the ways that you interact with your customers. There is no doubt that mobile apps will soon be a standard component of any online retailers business model, the question is when will your online business be ready with the tools you need to succeed? Flexibility is key in today’s online world, so finding a technology partner that can provide the tools needed to revolutionize your travel business is more important than ever!