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Here in California, quite a few hotels find themselves in a similar situation. One big difference, I think, is that California hotels have gotten a lot of tax breaks and other subsidies for putting in solar power and other eco-friendly practices. My hunch is that you've gotten less assistance.
The inevitable question is, will people pay more for the green experience they say they support?
To you travel writers and marketers who are reading this: Is there any research about that?
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