Tourism is one of the fast growing industries of the UK. Thanks to the rich cultural heritage, pristine beaches and historic sites. Other major factor that drives more and more holidaymakers towards UK is the user-friendly Web experiences provided by online travel agencies.

Internet technology has revolutionsed the way travellers make their trip planning. More and more holidaymakers are booking online. Online hotel reservations constitute the majority of online holiday bookings. For travellers, cost of making reservations online is very important when booking travel, followed by past experience with a particular online agent and brand reputation.

Travel savvy people quote following reasons for hiring online travel agencies:
Special offers on flights and hotel accommodation
Positive online reviews, this is critical as they generate word-of-mouth recommendation

Whether booking for beach holidays or city breaks, online travel agencies that are able to cater to the needs of travellers, are better able to differentiate themselves from competitors.

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