Destination Branding Workshop: PART ONE

[Manolis Psarros]

About a month ago I have been asked to lead a Destination Branding Workshop for the East African Tourism Investment Summit as a representative of the World Centre of Excellence for Destinations (www.ced.travel). The main objective was to clearly explain the different schools of thought and succesfully transform the knowledge produced by global experts into practical suggestions for the DMOs.

From today and for the next couple of weeks, I will be posting the workshop’s sections through my blog in the following parts:

PART ONE: Definining the Concepts & 9+1 Brand-Building Principles

PART TWO: Creating a Place Brand

PART THREE: Destination Branding Strategies in Action

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