There are so many different places that consumers can go to purchase some products, so why would someone choose to purchase an identical product from one retailer verses another? The answer usually comes down to price, service or convenience. Whether you are selling a bottle of designer perfume or a ticket on an airline, chances are consumers will base where they choose to make their purchase based on one or all of these criteria. Choosing one airline booking engine over…

The internet has changed the way that the world researches and shops for everything from clothing to cruises. The ability for consumers to shop online means retailers now have the opportunity to sell their products or services 24 hours a day, 7 days a week, 365 days a year. Today's online retailer virtually never closes their doors!

So today's travel agent software must be designed to provide the flexibility to serve these 24/7/365 consumers when…