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Actually, I think it is a ridiculous proposition, not a question of whether people can afford it or not. The tourist board should be properly funded by the federal government, because a well managed national advertizing agency (the tourism board) will hopefully help to generate additional national income through taxes paid by the tourist industry. Every State has its own tourist board and funds it directly - why can't the government do the same for the whole country?
I'd like to add some clarity to the comment that "every State has its own tourist board and funds it directly..."
I can't speak for other states, but this statement isn't true for California. You can read how California's funding works at this link: http://tourism.visitcalifornia.com/Industry/Assessment/About/ Industries that benefit from tourism pay $650 per $1 million of tourism receipts, per location. The participating industries are:
Accommodations
Restaurant and Retail
Attractions
Transportation and Travel Industry
Passenger Car Rental Industry
There isn't any state, public, funds put into the promotion of tourism to California.
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