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Today, the lines between professional and personal, paid and earned are increasingly difficult to determine, thanks to the advent of social media. And for travel

bloggers and PR and marketing professionals the line gets even fuzzier. While

both groups may at heart have similar goals, their methods are very different,

which often leads to misunderstandings and…

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by Chris Russo, ASTA President and Chair



If you're not yet blogging about your travel adventures, you should be. Who better than you to let people know about the creamiest gelato in Rome, the best surfing beach in Baja, or the ways you save money visiting Southeast Asia? After all, when people are planning a trip, they want to know what real travelers have experienced, not just what the guidebooks tell them a place "should" be like. Travelers today are getting information from hundreds… Continue