Peru.Info | Press Kit | Photos | Media Contact The centerpiece of Brand Peru’s current marketing campaign is You’ll Remember Peru, a spot directed by Leandro Raposo, global creative director of McCann-Erickson Worldwide and produced by award-winning Peruvian filmmaker Claudia Llosa. This striking video went viral on YouTube the weekend it was uploaded, becoming the most viewed video in all categories.

The trailer from Peru Sabe: Cuisine as an Agent of Social Change, a unique documentary starring top celebrity chefs Ferran Adrià and Gastón Acurio, that shows the world the remarkable social and culinary phenomenon that is happening in Peru.

Renowned Chefs Gastón Acurio and Ferran Adrià showcase Peruvian cuisine as agent for social change at DC's first Cebiche & Pisco Party, marking the launch of the Brand Peru Campaign in the U.S.

PRESS KIT

• News release [10.23.2012] : Washington, DC international campaign launch party with top celebrity chefs Ferran Adrià and Gastón Acurio
• Peru Story Ideas: What's new & hot in Peru tourism for 2013
• Peru: Top Travel Destination for 2013?
• New Year's 2013: How to party in Peru
• Photo Album : Images of Washington, DC international campaign launch party
• Photo Album : Images of Peru
• One-pager : International launch of the country brand campaign
• Cebiche recipe
• Pisco Sour recipe
• Contact for interviews, high-resolution images or any questions