Searching for Sincerity
  • Astoria, NY
  • United States
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  • Steven Jones
  • shashi lagwal
  • David Paul Appell
  • EnLinea Media

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Are you connected to the tourism/travel/hospitality industries or travel media in any way? If so, please specify how (kindly include any relevant company names/Web sites!).
My husband and I write the blog, Searching for Sincerity. We blog about places all over the world: restaurants, shops and other businesses, and rate them according to their level of "sincerity." We also invite guest bloggers to rate places that they love (or hate) in areas of the world we haven't been to. We have rated businesses from Wales to Santa Fe, NM. We hope that our blog assists travelers and locals to find the best places to eat and shop.
On which destinations & travel topics can you advise members especially well?
New York City and the Southwest of the U.S.
What destinations are you most interested in learning about?
Asia, Turkey and South America in particular.
Other travel / language expertise?
I speak Spanish almost fluently, Italian well, and a little bit of French.

A Sample of Searching For Sincerity

Searching for Sincerity

I love it, I need it; I resent it, I denounce it. Such is the schizo relationship I have with Beacon's Closet, a hipper-than-thou used/vintage clothing store in Williamsburg. Williamsburg is having a more and more difficult time remaining sincere and it knows it and doesn't care. Don't dare walk down the street in Williamsburg unless you are dressed to impress the hipster elite. That said, Beacon's Closet is situated in the perfect locale, though there's one in Park Slope I understand. I've not been to that one, but several times a year I hie over to the store in Williamsburg, huge and garishly pink, and subject myself to the unlistenable music they blast, in order to revel in the racks and racks of great finds, all color coded. It is there I found a brown, wool, vintage dress, empire waist and form-fitting, Like It Was Made For Me - $18.00. A pair of mahogany-colored boots, so beautiful a woman once actually stopped me in Union Square and said, "those are the most beautiful boots I've ever seen, where did you get them?" to which I replied with an attitude that made me loathe myself, "they're vintage"  - $30.00. Cashmere sweaters, one of a kind skirts and vintage sun-dresses, usually for well under $20.00.


Pants are sometimes more, but it doesn't matter because you won't fit into the pants. Even if they're marked size  6, they are really size 0, which makes me think that the hipsters that sell their clothing to Beacon's Closet are normal-sized on top, with little, teeny, tiny bottoms. And that brings me to the subject of selling clothes. They'll make you feel like crap for deigning to bring your hideous clothing, which they'll paw over and ultimately reject. And if they do  buy something, for store credit or cash, it's for way less than you expected. They'll take the stuff they don't buy and "donate it to charity;" so save the humiliation and just take it to the Goodwill bin yourself.


The dressing room staff is snooty, the cashiers don't know the meaning of the word, "smile" and no matter what you wear or buy there, you'll never be good enough for them. And yet, I adore it with all my heart.


Evaluation: Not sincere at all (but you should definitely check it out)




88 n 11th street

brooklyn, ny 11211

(718) 486-0816


park slope

92 5th avenue

brooklyn, ny 11217

(718) 230-1630

Searching for Sincerity's Pix


Searching for Sincerity's Blog

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The Best Public Bathrooms in New York City

Locals and tourists alike are often looking for the same thing, no matter what city they're in: a convenient, clean, FREE public bathroom. I've heard that in some cities, like London, you pay for certain public bathrooms.…

Posted on November 20, 2012 at 12:05pm — 6 Comments

Cajun Cooking, in Astoria, Queens, New York City: Sugarfreak

We had been wanting to try Sugarfreak since it opened a few months ago, but Jon's gluten allergy, and my intolerance to sugar kept us away. When I first glanced at the menu one day as I walked by it on 30th Ave, all I saw were po-boy and muffaletta sandwiches (hence, the gluten), and that name...well it scared me a little. Still, I was intrigued by…


Posted on April 14, 2012 at 6:00pm

Pita Hot, Astoria, Queens, New York City

Sometimes you just gotta put the spotlight on the little guy. I doubt anyone cares about a tiny gyro shop tucked away on a busy street in Astoria, Queens, NYC, but my son is such a fanatic about their shawarma (sliced, ground lamb in a pita) that I had to give Pita Hot a try. First of all, the name is awfully…


Posted on February 21, 2012 at 9:54am

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